Rihanna Fenty Hires An Elderly Model For Her New Campaign

2023 Author: Lynn Laird | [email protected]. Last modified: 2023-05-21 21:10

A great international singer and successful businesswoman, Robyn Rihanna Fenty is also known for creating her own brand: Fenty first, in collaboration with Puma, followed by Fenty Beauty which has grown at high speed. Used to standing out from the crowd, the interpreter of "Wild Thoughts" surrounds herself with various influences and recently celebrated the opening of her brand new pop-up store in Paris. And to make the event even more memorable, the American fashionista has bet on diversity by hiring a 68-year-old model to represent her collection of ready-to-wear and accessories in the French capital! But who is the woman who caught Rihanna's eye? Focus!

JoAni Johnson or the 68-year-old model who was chosen to represent Rihanna Fenty x LVMH

If you are a fan of Rihanna Fenty or our "News" section, you are certainly aware that the singer from Barbados likes to shake up the codes and does not want to see the same faces and the same bodies parading in her events. Imperfection and diversity are in the spotlight in each of his shows. Therefore, it is not at all surprising that the star chose an elderly model to promote her new luxury brand. Long charcoal gray hair, almond-shaped eyes and a unique face… engaged by Rihanna in person, JoAni Johnson perfectly represents the basic idea of Fenty Maison!

Moreover, JoAni's journey is absolutely nothing typical either. For her, it all started in 2016, when she was walking the streets of Manhattan with her husband. It was there that she was sighted by a photographer who asked to photograph her. A few weeks later, an agent contacted her to invite her to participate in a video for the women's magazine Allure. As for Rihanna, by putting her focus on JoAni, the singer shows that the question of diversity will play a major role in her future projects.