News Rihanna: The Singer Takes Her Luxury Brand To New York

Rihanna news: after the opening of her first pop-up store in Paris, the mega-star is taking her luxury brand, created in collaboration with LVMH, to the Big Apple! If you regularly follow the "News" section of Deavita.fr, you are probably aware that the Princess of Barbados has recently put her first creations for sale in a pop-up store in Paris. What's more, the singer chose New York as the second location for the opening of her new pop-up store. And according to official media reports, it will become a reality next Wednesday (June 19) and will welcome visitors until the end of the month.

News Rihanna: her next pop-up store opens in the Big Apple

Fenty Maison, or Rihanna's New Empire, continues to tear down borders and open doors. In addition to making Rihanna the richest and most influenced singer in the world, the luxury brand has become a powerful driver of change so much needed by the fashion industry. Indeed, the singer of "Wild Thoughts" breaks the beauty codes created by the latter by advocating diversity in her new ready-to-wear and accessories business. When it launched in Paris, Rihanna chose 63-year-old model JoAni Johnson to represent her brand new collection. Then, the mega-star decided not to retouch the photos of his campaign by introducing us to the South Sudanese model Aweng Mayen Chuol, whose facial scars remain intact in the final photos.

In short, Rihanna does nothing like the others and that's why we love her!