Table of contents:
Video: Beauty Standards Seen Through A Series Of Scandalous Photos
What does beauty represent? The dictionary defines beauty as a quality of someone who is beautiful and worthy of admiration (intellectually and morally). But what exactly is beauty? What is beauty at a time when photoshop reigns, the cult of selfies is at its peak and trendy makeup is in order? So, that we are all here to blend in with the crowd, four young women (Adelina, Badwolfy, Miki Hamano and Euromomen) decided to lend their own faces to photographers Julia SH and Nic Sadler to create a striking project and even a little shocking. The goal? Reversing established beauty standards in a retouched reality!
Meat for sale signed Julia SH and Nic Sadler, a project that breaks the standards of beauty
When we were younger we would spend hours and hours playing with Barbie dolls, right? Toys that generally refer to an image of female beauty that is completely different from reality. After the dolls and with the arrival of the “selfie”, we quickly turned to image processing applications to modify our features.
And while “Photoshop” was previously reserved for people who could afford it and knew how to use it, technology has made the applications in question accessible to everyone. Making your skin smooth, applying makeup, thinning or correcting imperfections is already possible in just a few clicks. But in the end, who can we blame for wanting to have perfect selfies !? In this context, here are some photos a little more different representing the standards of beauty as we have never seen them.
Faces wrapped in cellophane, crushed makeup and de-standardized beauty
Indeed, this is a series of surprising, overwhelming and even scary photos that will give you a new image on the standards of female beauty. Named “Fresh Meat” and imagined by photographers Julia SH and Nic Sadler, this avant-garde project seeks to change the perception of women in modern society.
An unequivocal and unashamed rawness
Make-up of crushed eyes, lips of an impossible color and faces in cellophane! Yes, the one that covers the turkey and chicken thighs in the supermarket. A raw image without equal and certainly without any shame which aims to provoke those rocked by the retouched reality… those who feel complexed by the pressure exerted by society on the idealism of beauty!
Basically, the contemporary world favors the distorted side of femininity while creating false standards of beauty, and this is precisely what puts enormous pressure on women. Represented as a consumer product, or even a piece of meat, these 4 young women provoke a real controversy and engage with the aim of reconsidering the beauty and appearance of women at a time when "retouching" is required and the selfie is literally at its peak!
Anyway, although these images hurt the eyes, we love their raw and unfiltered side!
* Design by Shsadler