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Video: Nike (M) - Innovative Sportswear For Women
2023 Author: Lynn Laird | [email protected]. Last modified: 2023-05-21 21:10
On September 17, sports brand Nike launched the world's first maternity collection for expecting and new moms. Called Nike (M), it contains four essentials: a nursing sports bra, a tank top, tights and a sweater. Many obstacles prevent women, and especially mothers, from playing sports. Lack of training clothes or poor fit should not be one of them. So, if you're a mommy-to-baby yoga enthusiast or an athlete who continues to workout during pregnancy, read on to find all the benefits of Nike (M) clothing.
Nike (M) - developed to meet the specific needs of expectant mothers
Not so long ago, it was believed that women should rest for the nine months of pregnancy. Today, there is much more emphasis on exercise and sport to stay healthy during the period and to regain strength after childbirth. The outdated myth of “food for two” has also been dispelled. So there is no reason a woman should take a break from her physical life during motherhood (provided she wants to and her doctor allows it). On the other hand, many women want to regain a healthy “post-baby body” as soon as possible after giving birth. However, pregnant and postpartum women often have difficulty finding support products that adapt to the changing body of each mother.
Nike (M) creates a link between motherhood and sport
The Nike design team created the new line to support women during all stages of pregnancy and beyond. They analyzed 150,000 body scanners and they tested more than 70 materials to ensure that the new parts will be perfectly suited to the changing body. Sustainability is also a central concern. Nike (M) pieces are made from 78-88% recycled polyester. So, by wearing these clothes, you can be sure that you will have parts with a reduced carbon footprint. As for colors, you have a choice between dark beet, black and white shades. The leggings and the top can also be found in obsidian, smoky gray or pink color. Super light and breathable, Nike (M) items will grow with you.
The development of the new line took three years
For the Maternity collection, 30 professional female athletes, including footballer Alex Morgan and golfer Michelle Wie West, also participated in the development. “The more we listened to expectant and postpartum mothers, the more we learned, revise and innovate the design,” said chief Nike designer Carmen Zolman, who also became a mother ten years ago. When designing the tights, for example, she took into account that women need to go to the bathroom more often during their pregnancy.
At first, the Nike team developed a tight fitting garment with elements of compression and support, but after testing the model for 12 hours, they changed the way they designed the garment. “We took everything off - the elastic, changed the fit, adjusted the area around the stomach. This allowed for great versatility above and below the belly, ease of putting on and taking off, comfort and performance,”Zolman adds.
Versatile clothing that adapts to every woman
The sports bra is a perfect example of how the Nike (M) collection supports women from pregnancy to birth. The bra makes breastfeeding easier and also has adjustable straps that ensure a good fit. The sweater is also designed for nursing mothers and also serves as a discreet protection for an extraction. And the best part is that it also has pockets so that you can "stow" a lot of things.
If women have multiple children, the journey before and during pregnancy and after birth can take up to 10 years. “We're just going to continue to listen, learn and remove all the barriers that prevent women from being active… Nike wants to be present at all stages of a woman's sporting life, including during pregnancy and motherhood. Zolman says.
Ultimate comfort with Nike sportswear (M)
Although the leggings have a stretchy part around the stomach that can be used to expose the wearer's bump or cover it, the t-shirt has additional material in the front to allow for growth. The bra and the sweatshirt are both designed in a complementary way. The bra offers easy access while breastfeeding and the sweatshirt fits women at all stages of their pregnancy.
Cover your tummy with the soft waistband or tuck it in for a casual style
How to wear Nike's clothing (M) is up to you. In the gym, in the park or even in everyday life, you will feel comfortable. Maintain and wash your sports clothes as directed and you will increase their life expectancy.