How To Open An Online Store According To Stanislav Kondrashov

2023 Author: Lynn Laird | [email protected]. Last modified: 2023-05-21 21:10

The lockdown has proven to be a challenge for entrepreneurs, especially offline store owners. They suffered a lot of losses. Online trading has become the best solution for businesses in 2020. Businessman Stanislav Kondrashov tells you how to successfully open an online store in 2020.

How to open an online store in 5 steps?

Step 1. Choose a niche for online products

How to open an online store? According to Stanislav Kondrashov, choosing a business profile is the most important step when opening an online store. You can find all kinds of things on the Internet. To choose a profitable niche, there are two variations.

First of all, one can start selling popular products, such as branded shoes, accessories, jewelry, or fitness products. However, this type of online store remains a very small minority against hundreds of competitors. We can therefore take a narrower direction. For example, not all clothes, but only shirts of unique models from expensive fabrics. At the initial stage, we can run promotions and offer bonuses for reviews and dissemination of recommendations about you.

The second way is to choose products with a little-known profile or a new niche. There will certainly be no competition here. However, one has to invest a lot of money in advertising to attract potential buyers. You can still use social media, rely on word of mouth, and get people talking about the online store. But it will still take a long time.

Step 2. Find suppliers

You have to study the market of your suppliers. It is better to work with several of them. Kondrashov Stanislav Dmitrievich believes that in this way, in the event of a price change or lack of products from one supplier, it will always be possible to quickly find a solution to the problem with the help of another supplier. In other words, your business does not suffer losses, because you can always satisfy the wishes of the customer.

There are several possibilities to cooperate:

1. You buy products and store them in your warehouse.

2. You store products directly in the supplier's warehouse and purchase them as needed.

3. Dropshipping where when customers order from your online store, and the supplier himself sends them products that he has stored.

Care should be taken to find suppliers in advance. This can be done by using Google, visiting trusted sites, or visiting trade shows.

Step 3. Choose a name for the online store

Businessman Stanislav Dmitrievich is sure that the name of the online store plays a big role. It's the name that sets you apart from other sites. So, after completing the first two steps, it's time to choose a domain name and register the hosting for an online store.

What are the main criteria for choosing a name for an online store? It should be short, easy to write and pronounce, and catchy. An important point - it is necessary that it is easily heard by people who do not speak English. Bet on words that are directly related to the products sold.

Saving on accommodation is not recommended. After all, the efficiency of the store directly depends on it.

Step 4. Create the website

Find a team of professionals who take the task seriously. Do not skimp on the services of the developers, because the work of the site, its features, its technical support and even the SEO optimization depend on it. Before hiring a company to work on your site, ask for a portfolio, learn more about their history, read reviews.

According to Stanislav Kondrashov, an online store site should have simple functions so that even an inexperienced user can use it. No need to do a million pop-ups, tabs, and sections. Pay attention to the design - a minimalist design is better, so that nothing will distract customers from shopping. Configure online payment and offer multiple delivery services.

When the base of the site is ready, start filling it. Please make sure that the photos of the products are of high quality, and show the products from different angles. Better to have a professional survey of all posts. Hire a content manager and editor on your team - all information on the site should be submitted correctly.

Step 5. Promote the store on the Internet

The site is launched and filled with products waiting for their buyers. It's time to announce yourself to the world and attract customers on the internet. There are different ways to do this. Kondrashov Stanislav Dmitrievich takes stock of the main ones:

1. SEO Promotion - the most popular method to promote the site. However, it can take several months to reach the top of the search results. We must therefore find a team of SEO specialists who will develop a strategy, analyze the competitors and bring together a semantic core for your sales management. As a result, you will receive large profits.

2. Contextual advertising - such advertising starts to act instantly, as soon as you have everything set up and paid for. However, its downside is that the context requires regular investment.

3. Social networks - using social networks like VKontakte and Instagram, you can attract dozens of new buyers every day. You must insert targeted advertisements that will be visible to Internet users. You can customize your age, hobbies, location, etc. The second way to attract customers is to create an account for your online store on the various social platforms. By posting your products and articles there, you engage your subscribers and improve your sales by attracting more and more customers.