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Responsible Fashion: Recognizing A Truly Committed Brand
Responsible Fashion: Recognizing A Truly Committed Brand

Video: Responsible Fashion: Recognizing A Truly Committed Brand

Video: Responsible Fashion: Recognizing A Truly Committed Brand
Video: Sustainable or Greenwashing? How to Evaluate Fashion Brands 2023, September

In recent years, ecological concerns have been at the heart of our concerns and the fashion industry is no exception. Revealing the values dear to modern women, the clothes designed by the brands are now more respectful of the environment.

Active, independent, elegant and above all responsible, the modern woman chooses her clothes with care. Reflections of the state of mind of women today, more and more ready-to-wear brands have understood that fashion must be ethical and ecological. Sustainability is now one of the concerns of these committed fashion brands. But what is responsible fashion? How to recognize a truly committed brand? Focus on responsible fashion in this article!

Responsible fashion, a reflection of female aspirations

responsible fashion modern woman fluid shirt lace
responsible fashion modern woman fluid shirt lace

For generations, dress style has been one of the weapons used by women to assert themselves. Fashion is an essential form of expression to express the value and independence of the fairer sex.

These masculine clothes that are feminized

In the 1980s, fashion played an essential role in supporting women in their desire for independence and success. To enable them to assert themselves in a very masculine professional environment, the brands are there to testify that women also wear shirts without questioning their femininity or their elegance. Plain, embroidered or printed, in silk, cotton or linen, available in the form of a tunic or blouse, the shirt is now an essential piece, to wear everyday, at work or on a special occasion.

This is also the case with jackets which are more fitted to accentuate femininity, pantsuits with impeccable cuts and moccasins which have long been exclusively male pieces. Whether for a wise, more daring and modern look, these pieces are the best allies of modern women.

Clothing, a medium that reveals values

Each piece that makes up your look is chosen with care. Indeed, clothes are very revealing of your values. The image you reflect and project will educate others about your aspirations and the values you hold dear. Wearing materials and cuts that match your personality will also help you gain more self-confidence.

Committed brands: the use of ecological materials

responsible fashion women blouse organic cotton linen pants
responsible fashion women blouse organic cotton linen pants

In stores, women are increasingly interested in the origin and nature of the materials used. They now prefer clothes in organic cotton, vegan leather and do not hesitate to opt for faux fur. Brands have proven time and time again that eco-friendly clothing can be as stylish and stylish as those made with environmentally damaging materials.

What is an ecological material?

A material is defined as ecological when the crops have not caused soil degradation or destruction of the forest … The brands involved also favor cruelty free practices to highlight the animal cause. You will be able to enjoy serenely the warmth and comfort of your down jackets filled with feathers and duvets guaranteeing the best practices concerning the treatment of animals.

The materials are carefully chosen to combine femininity, elegance and comfort. The brands rely on noble materials such as silk, cotton, viscose, wool, cashmere, linen and leather to create soft and resistant clothes. To avoid textile overproduction, they create timeless pieces that will retain their splendor over the decades. In addition, they will help improve the way these materials are produced.

The most used materials in responsible fashion

Among the materials most used by committed brands, there are:

  • Bamboo fiber and powder (used in viscous form) to reduce water consumption,
  • The cotton produced by organic farming without chemical fertilizers,
  • The cork leather that is more environmentally friendly than animal leather,
  • The recycled materials, such as polyester obtained from recycled plastics,
  • The fibers of vegetable origin.

Look ideas with ecological clothing

responsible look woman's short-sleeved blouse
responsible look woman's short-sleeved blouse

Committed fashion brands create collections of certified ecological clothing every year. You will be spoiled for choice, whatever the season.

Ecological clothing to keep you warm

In winter, enjoy the softness of satin silk, mesh and velvet. Sweaters are preferred to enjoy optimal comfort while adopting a feminine and elegant look at all times. Complete your outfit with a nice light down jacket, which will keep you warm thanks to the optimal insulation of feathers and down obtained with the greatest respect for animals. Furs are also our best friends, but no real fur, please! Faux furs today are as beautiful and elegant as real ones. Very soft to the touch, they are also very resistant.

XXL coats are very trendy lately. You can wear them to the office or to a party. On a daily basis, for shopping or on an outing with friends, you can opt for a jacket, a parka or a small, very trendy and eco-friendly leather jacket!

A trendy and responsible look all year round

Create a fresh and light look with a flowing short-sleeved or long-sleeved shirt. The blouse is also a must have in summer. Pair it with chinos, tailored pants or a skirt to look great at the office.

The main advantage of the shirt and blouse is that they allow you to compose several trendy and elegant looks. You are spoiled for choice when it comes to fit and material, whether you prefer the plain or patterned blouse or shirt.

Finally, there is the dress that can be worn at work, during your outings with friends or family or simply on a daily basis.

The country of manufacture: a clue?

responsible fashion ecological materials resistant clothing
responsible fashion ecological materials resistant clothing

Note that in France, it is not mandatory for brands to enter the country of manufacture of the clothes. Indicating this information on the label is thus a transparency initiative on the part of the brand, a point which testifies to its commitment. Even if it is not decisive, the place of manufacture can tell you whether the brand is truly committed.

A collection of clothing designed and manufactured in Europe and which provides transport by land will also create a more moderate environmental footprint.